Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss

• The principles of building a community
• LinkedIn personal vs. company page engagement
• The role of executives in thought leadership content
• How companies are leveraging influencer partnerships
• How to approach LinkedIn organic and grow your audience

Timestamps

• (00:00 ) - - Intro
  


• (07:09 ) - - Importance of Community Engagement
  


• (11:26 ) - - Tailoring Marketing Strategies to Target Audiences
  


• (13:58 ) - - Depth Over Width in Influencer Strategy
  


• (16:20 ) - - Leveraging Influencer Networks for Product Promotion
  


• (19:30 ) - - Importance of Laser Focus in Content
  


• (24:57 ) - - Organic vs. Paid Content Amplification
  


• (27:51 ) - - Leveraging Content for Successful Advertising
  


• (33:29 ) - - The 1% Mindset in Achieving Success
  


• (36:30 ) - - Creation Strategies: Leveraging Existing Comfort Zones
  


• (40:30 ) - - Utilizing Content Variation for Effective Marketing
  


• (43:23 ) - - Investing in Employee Long-term Value
  


• (45:58 ) - - Validating and Refining Effective Communication Strategies
  


• (49:21 ) - Identifying Trending Topics on LinkedIn for Content Creation

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